Chance Miller, reporting for 9to5Mac:
Apple’s chief design officer Jony Ive is leaving the company after more than 20 years. Ive will form his own independent design firm. Apple will be a client of Ive’s new design firm, but he will not be an Apple employee.
In a press release, Apple said that Ive will depart the company as an employee and form his own independent design firm. Apple will be one of the new firm’s primary client. Ive’s design company will be named LoveFrom and it will fully launch in 2020. LoveFrom will take on additional clients, as well.
This is huge news. Ive defined Apple’s hardware design language for the past 2 decades. He’ll still work with Apple as a client, but certainly things are going to change when he is no longer an employee.
Source: Jony Ive to depart Apple, form his own independent design company