Hi! I’m Doug McArthur, a search engine optimization (SEO) specialist from Winnipeg, Manitoba. Here’s a brief explanation of what SEO is and why it’s an important part of marketing yourself or your business online.
Search engines like Google make for most of the Internet’s traffic these days. That’s because due to years of research and development, they have developed the fastest and most efficient ways to find what you’re looking for on the Internet, be it articles, photos, video or anything else that could possibly be posted online. Given the massive amount of people using search engines to find what they’re looking for, it only follows logically that if you’re making a website or posting an article on an existing site, you should make sure you do everything you can to help people find that content easier through search engines.
That’s where SEO comes in. Search engine optimization is a set of practices that ensure your website ranks highly in search results pages for the keywords or phrases that matter to you. High rankings equals lots of traffic, and the more traffic you have coming to your site, the more chances you have of making a sale, attracting new business or gathering leads.
As a professional SEO, my job is to perform critical analysis on your website, suggest changes that will help increase search rankings and perform the necessary tasks to implement those changes. SEO is a long-term Internet marketing strategy, which means implementing suggested changes to a site can happen over several months, even years. The benefits you’ll reap by investing in a long term SEO strategy will eventually greatly outweigh the benefits of other methods of attracting traffic, such as search engine marketing, banner campaigns or email campaigns. Those are all good ways of promoting yourself online, and should be included in a well-rounded Internet marketing strategy, but none have the reach and the power of a properly search-optimized website over the long term.
I’m here to give you the advice you need to succeed in the search rankings. Every client has different needs, but I do have some flat rates for my SEO services to get things started.
SEO Website Content Analysis
I will examine the most important elements of the pages of your site and write recommendations based on my findings. This includes meta descriptions, title tags, headers and body copy including internal link analysis and backlink reporting. Of course I’ll explain why each of those elements is an important part of SEO when we get into the project. $499 for small-medium websites, $999 for large sites.
Monthly SEO Website Maintenance
I also offer a monthly rate to continually maintain the important elements of your site. $99/month for small websites, $199/month for large sites.