The Power of Delight
There’s nothing more important on the web than producing great content. It is the difference between a website that merely does the job, and one that wows and delights your visitors. Your site’s ability to attract visitors, retain them and convert them depends on great content. That’s where I come in.
Serving Up a Special Blend
Like a finely roasted cup of coffee, there’s a number of different elements that make up the tastiest of content – a special blend of keyword research, concise, clean writing and understanding how people read on the web. Here’s a spoiler – they don’t. Read on for my philosophy on writing for the web.
How To Write For the Web
Your best bet is to get the content you want people to read in the first two paragraphs or blocks of content on the page. That’s where people focus their attention. After that, they’re scanning the page for the information they’re looking for, and if they can’t find it quickly or easily enough, they will bounce. That might sound like a fun time on the dance floor, but bounces are deadly to your website. Want to avoid bounces? Try this:
- Get the most important content up top
- Break up further content with bulleted lists, graphics and video
- Pay attention to your user activity. Where are they dropping off?
- Write, monitor, rewrite, test, rewrite. Rinse and repeat.
Do You Want To Know More?
I eat words for breakfast. I am a Winnipeg, Manitoba-based copywriter and freelance journalist for websites, corporate communications, brochures, magazines and other publications. I specialize in internet marketing, search engine optimization, social media, and music marketing.
Interested in having some copywriting, marketing communications or other writing done? Check out my LinkedIn Profile and read on for some samples.
Audio / Video Samples
Here’s a radio spot I wrote, produced and voiced for Winnipeg record store Into the Music:
and a video for Rogers Mobility: