The Crux of Social Media

I’ve seen so much buzz over social media over the past year, and all the different ways it can be used to market products. Sites and services like YouTube, Facebook, Twitter, Flickr, Digg and Delicious have brought a world of new possibilities for advertisers...

Avoiding Advertising Cliches: Why Not Everything Should Be Unique

In practically every book I’ve read about the advertising business, copywriting or marketing, it says to avoid cliches and always search harder for more original turns of phrase or ways to describe things. Not only does it make your copy stand out and seem...

The First Post

In my relatively short time in the advertising industry, I have learned a few things about making an impact in the online world. One thing that really stands out to me is the fact that nearly everyone who has an opinion I respect and/or creative skills I admire has...